Ronn Torossian
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Perspectives

1334 Articles
Protecting yourself from mosquitoes while traveling to Zika-prone regions

Flying into Zika…or not

February 8, 2016
Two friends laughing and chatting during a Super Bowl party commercial break

Communications Strategies to Bypass the Super Bowl

February 2, 2016
Peyton Manning and Cam Newton, iconic NFL quarterbacks, face off as Super Bowl rivals

Who’s better: Cam or Peyton?

February 1, 2016
Debate stage with two podiums, spotlights on an empty stage awaiting candidates

Free Media versus Paid Media Takes Center Stage in Presidential Race

January 27, 2016
Jamie Foxx providing aid to man in serious car accident

Jamie Foxx Rescues Driver

January 25, 2016
A woman holds a megaphone to amplify her voice to a crowd

In January 2016 I Wrote That Influencer Marketing Was About to Become Structural. It's Now a $24-32 Billion Industry.

January 22, 2016
Person on laptop engaged with social media, enhancing modern media relations strategies

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

January 21, 2016
An illustrated character in a suit stands on steps labeled "Leadership" and "Foursquare

Foursquare Tries New Leadership

January 19, 2016
Mark Zuckerberg speaking at a congressional hearing regarding vaccine misinformation and censorship

Vaccine Public Relations Is a Permanent Crisis

Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever.

January 19, 2016
A public relations team quickly responding to a crisis with a megaphone

Rapid Response in 2026 — Two Clocks, One Discipline

January 14, 2016
A person watches streaming video on a tablet while ignoring a television

Digital Video to Kill TV by 2020?

January 11, 2016
Phone screen displaying a text message marketing campaign with engaging content and CTA

Using SMS Text Messaging Within Your Marketing Campaign

January 8, 2016
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