Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a...
It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for Israeli companies.
To achieve that goal more easily, companies have to utilize the right PR...
Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.
Since technology is an essential element to practically every company in the world, using the right PR strategies...
When a company first launches an online advertising campaign is just the beginning.
Once a business has several different advertising campaigns behind it, it's time to start experimenting with different, and more advanced strategies to generate a lot more...
It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face.
However, with several commonly used PR and marketing strategies, even the smallest healthy...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach...
Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales.
Changing strategies with the seasons is an effective way to make marketing efforts stay...
According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years.
That's why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every...
When most people think about brands with a digital presence, companies in the financial service industry aren't the first ones that come to mind.
Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to...
