Celebrity PR Case Studies

Brent Musberger called the BCS Championship and said a few admiring words about Katherine Webb. ESPN apologized within hours. They poured gasoline on a forty-five-second moment in a fifty-year career — and validated the

Michael Phelps finished London with 22 medals and a reality TV pitch in his inbox. The reality TV reflex is the wrong reflex. The right move is the long one — foundation, book, one brand partner, NBC for the next Olympic

Ronn Torossian on the Angelina Jolie brand — why celebrity name decisions are brand decisions, and the three commercial entities the marriage to Brad Pitt put in play.

Ronn Torossian on Jeremy Lin and Linsanity — eleven games at MSG, the identity-intersection brand moment, and why anchor events define multi-year brand arcs.

Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.

Alexa Ray Joel sat down with Dr. Oz to talk about her 2009 overdose. A textbook celebrity disclosure PR move — controlling the framing instead of letting the tabloids define the story.