Celebrity PR Case Studies

Brent Musberger called the BCS Championship and said a few admiring words about Katherine Webb. ESPN apologized within hours. They poured gasoline on a forty-five-second moment in a fifty-year career — and validated the

Celebrity and product placement PR is the discipline of integrating named-principal voice and brand identity at a structural level that compounds across years — a framework 5W AI Communications has operated since 2003 a

Michael Phelps finished London with 22 medals and a reality TV pitch in his inbox. The reality TV reflex is the wrong reflex. The right move is the long one — foundation, book, one brand partner, NBC for the next Olympic

Ronn Torossian on the Angelina Jolie brand — why celebrity name decisions are brand decisions, and the three commercial entities the marriage to Brad Pitt put in play.

Celebrity publicity used to run on access. The publicist controlled the interview. The magazine controlled the cover. The audience consumed what the gatekeepers approved. That entire system is being disintermediated by

Ronn Torossian on Jeremy Lin and Linsanity — eleven games at MSG, the identity-intersection brand moment, and why anchor events define multi-year brand arcs.

Ronn Torossian on Madonna — four decades of reinvention, controlled controversy as strategy, and the discipline that built one of entertainment's most studied PR cases.

Originally published: August 26, 2011 · Updated: June 16, 2026 I wrote this two days after Steve Jobs resigned as CEO of Apple on August 24, 2011. He died six weeks later, on October 5. The original post was a tribute —

Originally published: March 29, 2011 · Updated: June 16, 2026 In March 2011 The New York Times wrote about a wave of reality television built around entrepreneurs — America's Next Great Restaurant, Shark Tank, The Appre

Alexa Ray Joel sat down with Dr. Oz to talk about her 2009 overdose. A textbook celebrity disclosure PR move — controlling the framing instead of letting the tabloids define the story.