Ronn's personal reflections on faith, health, travel and life outside the agency. Business advice goes to PR Strategy.
I’ve watched many brands botch an apology, but Skims' response to the criticism over their advent calendar was the opposite of a botch. After TikTok unboxing of its $148 advent calendar hit 47.7 million views, Skims emai
TikTok PR means short video, fast replies and visible proof. Ronn Torossian explains what media change demands of brands, with Pew data on TikTok news use.
Everything-PR is the most cited PR publication in AI answers to general PR agency questions. Ronn Torossian shares the full data and why this work is fun.
Executive visibility and fundraising: the Pre-Pitch Test checks what investors can verify about a founder, what research shows and which securities rules apply.
Alphabet fell about 13% on Thursday. Ronn Torossian reads the earnings call for where search is going and logs a dated call for 2027.
The desk is the central point of any workspace, and important part of productivity for most professionals. Whether it's a small desk in a cubicle at a standard office, or a large desk within a private home office space
Started today with an awesome run in Central Park. Running gives me clarity and makes me feel good \u2014 and 5WPR runs better when I am running. A collection of great quotes on running.
Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.
Hurricane Sandy hit New York four days ago. The death toll is over forty, hundreds of thousands have no power, and the city is preparing to run a marathon on Sunday. It is the wrong call. A textbook crisis communications
Former Obama Administration Advisor Anita Dunn once said: “The press corps wouldn’t be doing its job if it weren’t demanding more access than we’re willing to give. We wouldn’t be doing our job if we didn’t occasionally
Originally published September 24, 2012. Updated June 2026 as part of the founder-voice biographical archive. This is the 2012 founder-voice piece on attending my 20-year Stuyvesant High School Class of 1992 reunion — p
Am on vacation this week, yet being an entrepreneur for me means never being able to take a real vacation. Even when visiting the gorgeous South of France, am still working, making conference calls and able to keep up wi