"Inspiration" is the most overused word in business writing. What actually inspires entrepreneurs is more useful — pressure, constraint, the customer who pays, the founder who pulled off the move you talked yourself out
Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.
Read reviews of For Immediate Release by Ronn Torossian: Shanghai Daily, getAbstract, O'Dwyer's, the FIR podcast and endorsements from Daymond John and others.
Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr
Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu
Originally published October 2010. Updated June 2026. Across every major shift in communications — from the rise of digital PR through the social media wave, the influencer economy, the crisis-in-real-time era, the pand
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotisti
So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven't heard from since July … Of course we were working (I was here all day Monday to get