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Who would have known? A year after Facebook launched in 2005, just 5% of Americans had jumped aboard social media. According to Pew Research, fast forward to 2019, where the percentage of American adults using social me

[caption id=\"attachment_30575\" align=\"aligncenter\" width=\"1325\"]gen z[/caption] When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in

Successful marketers know the marketplace is constantly evolving and that they, too, must adapt to it. The pandemic threw an additional curve because it was neither expected nor anything any CMO had faced before. That w

[caption id=\"attachment_30570\" align=\"aligncenter\" width=\"1350\"]conversions[/caption] Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broke

Apple has been training its target audience to be interested in its events and reveals from the very beginning - these people are always interested in the mysterious new products the company is revealing each year, they

A poll asking how many people wished 2020 was over would likely result in a landslide of nearly 100%, saying “yes.” But the solution for leaders looking ahead into the new normal and managing employees during these time

Believe it or not, but last year, there were more than a half-billion blogs published, and OptinMonster forecasts that the number of bloggers in the U.S. alone will have grown to 31 million by the end of 2020. A study b

“Virtual office” are two words that might have sounded strange only a couple of years ago, but this is now our new reality because, as we’ve recently noticed, plenty of companies don’t need to have a fixed address to be

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. No

With 77% of consumers favoring texting over other messaging tools, marketers need to present their best face possible to remain ahead of their peers. That data comes from a January 2020 survey of 1,000 consumers and 1,6

The pandemic with many employees either laid off or working remotely and various equity initiatives being called for and initiated by more companies has cast a wide net over the spectrum of leadership and CEOs expected

“Keep on Going” is one of the most memorable Energizer Bunny quotes since the batteries were introduced to consumers 31 years ago. And today, it also seems appropriate for brands seeking a successful passageway out of t