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636 Articles

Branded Text Messages

December 8, 2020

A diverse group of professionals collaborating in a modern, brightly lit office environment

Leadership During These Times

December 4, 2020

Partnerships represented by two puzzle pieces fitting together perfectly

The Value of Partnerships

December 2, 2020

Woman on laptop with thought bubbles, showing tailored customer experiences for business

Taking Care of Business (via Personalization)

November 30, 2020

Person interacting with a chatbot on a laptop screen

I Wrote About Chatbots in November 2020. ChatGPT Launched Two Years Later. Here's What I Got Right.

November 27, 2020

Who Needs a Style Guide?

November 25, 2020

Social media icons, megaphone, and charts illustrating advertising strategies

Making the Most of Social Media Advertising

November 24, 2020

Journalism and PR professionals collaborating over notebooks and digital tablets in an office

PR and Journalism – Symbiotic or Divided?

November 23, 2020

A person sketching ideas on a whiteboard, demonstrating creative concept development and testing

Creative Testing Delivers

November 17, 2020

Elaine Maimon's enduring leadership in higher education, depicted in a warm, professional portrait

Elaine Maimon: Profiled Executive of Month

November 16, 2020

Two diverse runners in motion, representing forward progress and teamwork

Staying Ahead of the Pack

November 13, 2020

Hands offer personalized products to diverse customers, showing tailored marketing efforts

Personalized Marketing Efforts for Customers

November 9, 2020