This 1990 movie comedy that focused on an escaped criminal scoring big after stealing an advertising executive’s identity didn’t garner many laughs then and would likely get even less today based on the ad strategies em
Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c
[caption id=\"attachment_30543\" align=\"aligncenter\" width=\"1350\"]style guide[/caption] Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the n
How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We
[caption id=\"attachment_30539\" align=\"aligncenter\" width=\"1267\"]pr journalism[/caption] Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country
[caption id=\"attachment_30532\" align=\"aligncenter\" width=\"1350\"]testing[/caption] The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before
Elaine Maimon represents Equity, Quality & Innovation in Higher Education With higher education under attack from multiple sources, it’s inspiring to consider Elaine Maimon's 50-year (and counting) career as an exam
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pand
People have started noticing and talking about personalized messaging and adverts that almost seem to be able to listen to their innermost thoughts. They feel like social media platforms in particular and ads in general
New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. Parallel to those advancements, th
On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping wit
Founder and President of mtm choice worldwide, Alexei Orlov is a tested-and-tried pro in global marketing and business leadership. With extensive experience spanning 50 brands, 40 countries and 30 years, Orlov has built