News

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people in

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Stay Ahead of the Competition Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a

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Social Media Public Relations Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations,

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There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive trans

As we have seen in the past couple of years, fake news has become a major problem. In many circumstances, the 24/7 media cycle combined with multiple channels for the public to share information and news has led to the

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In recent years, fast food brands have been frantically jockeying for position in a consumer market that is showing more of a taste for tacos and “fast casual” dining, in lieu of fast food burgers and fries. Wendy’s has

If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in market