Public Relations

320 Articles
Abstract image of a lock and key, representing press embargoes and confidential information

PR Embargo: What are PR Embargo's and What does it Entail?

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prep

People gathered in a circle, engaged in serious conversation and holding smartphones

Mis- or Dis-Information?

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades

Marketer's finger hovering over a computer mouse, pondering pay-per-click advertising effectiveness

Is PPC Back?

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of

Protesters carry signs for racial justice, sparking country music group name changes

Country Groups Rebrand in Wake of BLM Protests

Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies ar

Illustrating various customer service touchpoints through a journey map, highlighting key interactions

Customer Service Touch Point

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psycho

Hand holding a smartphone displaying customer testimonials, highlighting business growth

Using Testimonials and Reviews to Boost Marketing Efforts

Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by maki

Diverse hands collaborating around a central plant, symbolizing growth and teamwork leadership

Leadership Styles in PR

Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard,

Lawyer speaking to media, microphones capturing interview, courtroom in background, legal communication strategy

Litigation PR: Media Helps

Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging t

Person awakening to an alarm clock, illustrating the sudden start of a crisis

What Happens When You Wake Up to A Crisis?

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. They had no war

Focused woman ignores phone, clearly annoyed by constant notifications, seeking peace and quiet

When is a Brand Connecting or Pestering?

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later won

Grave professional delivering tough news empathetically, showing concern and sensitivity

Delivering Bad News

Delivering bad news can be tough, especially when the people getting the bad news did nothing wrong. That’s been happening a lot recently, as many companies, large and small, have been forced to lay off or furlough grea

A diverse team collaborates virtually, navigating a challenging public relations crisis using Zoom

Zoom: Zoom's Public Relations During a Crisis

Whenever consumers or businesses react to anything, their reactions have big ripple effects. During times of economic uncertainty, this ripple effect is exaggerated. Public relations and marketing agencies have all been