5WPR

90 Articles

4 Ways to Increase your Value this Holiday Season

November 24, 2014

A Volkswagen e-Golf charges at a station, representing subtle, long-term innovation

What the Electric Golf can teach you about Innovation

November 4, 2014

A hand holding an iPhone, ready to tap and make a purchase

Apple Pay's 2014 Launch and the Twelve-Year Friction-Removal Arc

October 22, 2014

Contentious FedEx fight is a PR albatross

October 20, 2014

A woman in glasses and a collared shirt talks to an impassive group in an office setting

I Predicted Uber's Win, Bennett's Rise, and Instagram Eating Restaurant Reviews. The Dates Are On the Record.

October 6, 2014

Shelter residents receive bottled juice and water, demonstrating community support for the vulnerable

The PR price of doing what needs to be done

September 29, 2014

Security breach: A broken credit card and compromised personal financial information

Home Depot Breach has Customers Checking their Wallets

September 22, 2014

Netflix's 2014 European Expansion and the Hastings-to-Sarandos Arc

September 17, 2014

A person in a suit stands confidently, applying PR principles to their job hunt

How PR Principles Can Make You a Better Job Hunter

June 4, 2014

A stylized American flag with military dog tags, symbolizing respectful Memorial Day branding efforts

Branding PR, Improve Brand Recognition on Memorial Day

May 27, 2014

A woman's hand holds a digital makeup palette, hinting at the future of custom cosmetics

The Mink 3D Makeup Printer — A 2014 Beauty Disruption Case Study

May 19, 2014

Person tweeting on a smartphone, showing how social media connects brands and people

Starbucks' 2013 Tweet-A-Coffee Campaign and the Twelve-Year Brand Arc

May 5, 2014