Perspectives

Have you ever heard of #throwbackthursday? How about #womancrushwednesday? Chances are you've picked up on plenty of these catchy phrases. Our online lexicon has been inundated with meaningless hashtags, but a campaign

Originally published March 2015. Updated June 2026. The press release is not dead. It's evolved more in the last three years than in the previous fifty. The format that started as a 1920s-style radio-broadcast annou

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The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at

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Originally published February 2015. Updated June 2026. One Algemeiner column. Two political careers. Thirteen and a half years of validation. As of this month, Bennett is one polling point behind Netanyahu and Danon is

Everyone wants to know the “secret” of business success . Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors tha

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the

With few exceptions, successful PR campaigns aren't the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the g

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives a

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Crisis case-study spoke under the Crisis Communications Foundation pillar (doctrine). Named case studies live on the Crisis Communic