Perspectives

Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.

Ten PR tips from For Immediate Release, re-pressure-tested against the AI Communications era. Pitch the reporter, not the publication. Lead with the news. Quantify everything. Most still hold. Some have hardened.

Agencies love to talk about awards. Clients pay for results. For twenty-five years I've watched the PR industry confuse the two. Pipeline, citation share, crisis durability, talent attraction, enterprise value. Everythin

Brent Musberger called the BCS Championship and said a few admiring words about Katherine Webb. ESPN apologized within hours. They poured gasoline on a forty-five-second moment in a fifty-year career — and validated the

From For Immediate Release Chapter 1 — the U.S. military as a brand, and the Leif Garrett aphorism on never believing your own publicity. Two ideas, one structural lesson, with the 2026 AI engine layer added.

Twenty years in the business. A lot of bad advice. Most of it is still being given. The ten dead PR conventions of the pre-AI era — "thought leadership," "we are excited to announce," "press releases are the deliverable,

Hurricane Sandy hit New York four days ago. The death toll is over forty, hundreds of thousands have no power, and the city is preparing to run a marathon on Sunday. It is the wrong call. A textbook crisis communications

Part 2 of the BornFree BPA case study from For Immediate Release. How BornFree defined the category, won the conversation, and filled the shelves when competitors cleared.

Excerpt from For Immediate Release — the BornFree BPA case study (Part 1). How a baby-bottle company took on the chemical industry, framed the debate, and won.