Perspectives

1334 Articles

A broken pasta noodle, illustrating how a PR crisis can shatter a company's reputation

When “Oops” Doesn’t Work

October 8, 2013

A chef's hand holds a tablet, browsing online restaurant reviews for PR insights

Restaurant Reviews in 2026 — How AI Engines Composed the New Reservation Funnel

October 7, 2013

Ronn Torossian shares essential PR strategies for small businesses navigating a challenging economy

Small Business PR in 2026: What AI Engines See, And What They Don't

September 16, 2013

Dynamic video footage demonstrating why video marketing is a powerful tool for PR success

Three Ways Video Can Make Your PR POP

September 10, 2013

Hand holding a smartphone against a digital background, illustrating mobile device marketing changes

A New Wrinkle In Mobile Device Marketing

September 4, 2013

Ben Affleck in the Batman cowl, a controversial casting choice for the superhero movie

How Can Affleck Prove “He’s Batman”

August 28, 2013

Stallone and Willis, once allies, now adversaries in the Expendables franchise drama

Stalone Is Bruce Willis Expandable

August 26, 2013

A person uses their phone, highlighting the exposed nature of online social media activities

Social Media: The Myth of Privacy

August 22, 2013

A person's face split between a neutral customer and an excited, cheering fan

Customers & Fans – There Is a Difference!

August 13, 2013

A smiling woman points to a phone displaying social media, highlighting campaign success

Six Signs Your Social Media Campaign is Working

August 9, 2013

A man in glasses looks frustrated, illustrating blogging struggles and solutions

3 Reasons No one Reads your Post (and how to change that)

July 31, 2013

Mobile phone displaying parking app interface, reporting a red car in a restricted zone

The Snitch App For Parking Violations

June 18, 2013