Perspectives

I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his b

Reputation used to be a search results page. In 2010 — when this page was first published — online reputation management was a battle for the first ten Google links someone saw when they typed your name. Push the bad re

Edited on Jun 17, 2026. Part of the master pillar index at ronntorossian.com/pillars . Strategic playbook spoke under the Crisis Communications doctrine pillar . Named case studies live on the Crisis Communications Case

Originally published September 21, 2010. Updated June 2026. A day-in-the-life founder piece on what running 5W meant on the operating floor of a growing agency.

Originally published: September 9, 2010 · Updated: June 16, 2026 The Labor Day 2010 economic data was bad. U.S. unemployment was stuck above 9.5 percent. Consumer confidence had dropped to a six-month low. Small busines

Ronn Torossian on Al Gore — why legal clearance is not reputation clearance, and how diversified post-political work dilutes any single adverse event.

Starting a business and being an entrepreneur requires a lot of energy. They also require the realization that you’re embarked on a long path with both ups and downs. One thing to remember – which I have learned only re

So it’s the time of year when many new college graduates are looking for jobs …. Some will seek full-time employment in their respective fields while others will make do with whatever they can get. I vividly recall gradu

Originally published: June 25, 2010 · Updated: June 16, 2026 The June 2010 piece argued that the venture capital industry was thawing after the 2008 freeze and that startups raising in the new cycle needed to plant PR s

Originally published: June 17, 2010 · Updated: June 16, 2026 The 2010 version of this piece argued that positive thinking — sometimes mocked as a Barnes & Noble self-help category — is an operational discipline for

Originally published: June 8, 2010 · Updated: June 16, 2026 Two things happened in the first week of June 2010 that the original piece argued would reshape how PR worked. On June 7, AT&T retired its unlimited iPhone

Originally published: June 7, 2010 · Updated: June 16, 2026 The 2010 version of this piece was a short rant about marketing-budget allocation. Five examples I had run into in the prior twelve months: A client who spent