Perspectives

1613 Articles

Contentious FedEx fight is a PR albatross

October 20, 2014

A woman in glasses and a collared shirt talks to an impassive group in an office setting

I Predicted Uber's Win, Bennett's Rise, and Instagram Eating Restaurant Reviews. The Dates Are On the Record.

October 6, 2014

Shelter residents receive bottled juice and water, demonstrating community support for the vulnerable

The PR price of doing what needs to be done

September 29, 2014

Security breach: A broken credit card and compromised personal financial information

Home Depot Breach has Customers Checking their Wallets

September 22, 2014

A smiling young girl in a blue dress and a "Frozen" crown at Disney World

Disney Frozen PR — A Franchise Compounding Case Study

September 19, 2014

A young intern works diligently at a desk, gaining valuable experience for future career success

The Role of an Internship in your Business Success

September 15, 2014

TiVo user interface on a television screen, illustrating its enduring presence in a competitive market

How TiVo holds its own in a Crowded Market

September 8, 2014

A boxing match between T-Mobile and Sprint, illustrating their fierce price war

Fighting the Price War can be Costly

September 4, 2014

Pizza Hut PR — A Brand Identity Case Study

August 21, 2014

A person writing in a notebook, ready to plan their startup journey

Planning a startup? Prepare to take notes!

August 13, 2014

Hands holding "GM" and "Debacle" signs, representing the company's PR challenges

GM Fighting Back Against “debacle” Claims

August 7, 2014

A person reclines with 3D glasses, symbolizing how streaming affects traditional moviegoing

Is the Big Screen Finally Feeling the Competition?

August 4, 2014