Perspectives

AI citation share is redefining luxury travel marketing, shifting power from ads to earned editorial coverage.

5WPR releases a free report on PR education, salaries, top schools, and AI integration across U.S. universities.

AI platforms now prioritize expert sources over influencers, reshaping beauty discovery and brand visibility.

Israel ranks #1 in AI adoption, with 95% of tech workers using AI tools—offering key lessons for founders worldwide.

Wealth migration hits record highs as millionaires relocate globally, driven by tax strategy, crypto, and lifestyle shifts.

New research shows cannabis brands underinvest in marketing despite $47B growth, missing major PR and brand-building opportunities.

Israeli tech companies drive billions in Florida’s economy, with strong growth fueled by sector strength and business climate.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

A new 5WPR study shows gaming brands prioritize reach over credibility, underinvesting in PR, earned media, and trust.

New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.