Perspectives

Optimum Nutrition wins the broad query. Add one word — "clean," "transparent" — and the AI engine hands the answer to a brand a fraction of its size. Citation Share is the new market share.

Nine cities are pulling away in the AI economy. Founders who are not headquartered in one — or building a credible presence in one — are already at a disadvantage most have not priced in.

Two million weddings, $100 billion in spend, 36% of couples using AI to plan. And 84% of the vendors serving that market are invisible to the chatbox — the sharpest version of the AI Communications shift underway across

The studies say public relations is exposed to AI. They do not say it is over. I've read every one. Here is what they actually found — and what the practitioners I know are doing about it.

Crypto communications used to be a hype game. It isn't anymore. Three shifts every operator needs on the desk this quarter.

Wikipedia is the source AI engines cite most often. It's also the hardest single asset in reputation management to build correctly. Who qualifies, who doesn't, and what changed in 2026.

Write a media pitch journalists answer. Cision's 2026 survey data, five copy-ready templates, subject line formulas, follow-up rules and a pre-send checklist.

Airline and aviation public relations explained: the safety, service and corporate fronts, verified Alaska and Southwest case files and a readiness playbook.

The U.S. gambling industry spent $520M on celebrity endorsements and $60M on responsible gambling in 2025 — an 8.7-to-1 ratio. The highest of any regulated American consumer category. It is now inside Sustainalytics, MSC

Sportsbook responsible gambling AI rankings: 5W's 2026 audit found ChatGPT names BetMGM in 78% and DraftKings in 64% of answers, while six operators get under 20%.

Citizens Bank will pay $171,000 for an Answer Engine Optimization Manager. The answer runs on Wikipedia and Reddit — inputs still paid at $21 an hour. That gap is where the next wave of enterprise budget goes.

WHO confirmed a 43% cholera surge on June 30. UNICEF is speaking. Gavi, EuBiologics, and the major NGOs are silent. That's the story — and the opening.