A CTO opens GitHub at 11 p.m. and chooses who his company will buy from in Q3 — six months before the RFP. The new enterprise AI sales cycle, mapped against 25 years in PR. Anthropic, Hugging Face, Anysphere, and the six
Everything-PR just published the AI Communications 100 — the inaugural ranked index of the 100 figures shaping what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews retrieve, cite, and refuse to discuss. Thre
Nubank has 110M customers and 55% of Latin America's neobank AI Citation Share. In the U.S., it's below the discoverability floor. The new 5W Index of 31,500 prompts found no global category leader — just eight regional
5W's new Credit Cards AI Visibility Index 2026 finds three publishers — The Points Guy, NerdWallet, and Bankrate — supply 62% of credit card citations across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Rolex owns the unqualified default for "best luxury watch" across every AI engine. Every other brand that ranks earned a different question. Own the qualifier — or be invisible.
My PR firm just released The 1,000-Creator Playbook for Beauty 2026. 30,000 brands on TikTok Shop. The new math, five tactical moves, and the line every beauty CMO needs to read.
The Olam Index 2026 measures how AI represents the Israeli economy. The headline finding: 7 of the 10 most AI-visible Israeli companies are cybersecurity firms.
American flies the most seats. Wyndham runs the most U.S. hotels. Neither wins the AI answer. New 5W research finds Delta, Marriott, and Hilton dominate Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Goog
The five communications styles that operate inside any modern brand or organization, viewed through the AI engine retrieval era. Which style your firm actually runs — and which one the engines reward.
The original 2007 piece commented on an ADWEEK study about mega-agencies reaching out to specialty firms. Nineteen years later, the model has inverted — and specialists win. The 2026 read on why.
More than a third of luxury buyers now start product research with AI, not Google. 5W AI Communications and Haute Living just measured who wins the answer. Hermès topped the AI Luxury 25 at 98.6.
The discipline of sustained daily social media work — the operating cadence that compounds. Thirteen years of operator notes on what posting every day actually buys you, and how the math changed in the AI engine era.