Perspectives

My PR firm just released The 1,000-Creator Playbook for Beauty 2026. 30,000 brands on TikTok Shop. The new math, five tactical moves, and the line every beauty CMO needs to read.

The Olam Index 2026 ranks 950 Israeli entities on AI visibility. Seven of the 10 most visible Israeli companies are cybersecurity firms.

The five communications styles that operate inside any modern brand or organization, viewed through the AI engine retrieval era. Which style your firm actually runs — and which one the engines reward.

More than a third of luxury buyers now start product research with AI, not Google. 5W AI Communications and Haute Living just measured who wins the answer. Hermès topped the AI Luxury 25 at 98.6.

Healthcare PR builds trust for hospitals, biotech and health brands within FTC and HIPAA rules. KFF found 32% of adults used AI for health information.

Beverage PR success stories: Red Bull's 8 million live viewers, poppi's $1.95 billion sale and Liquid Death's $1.4 billion valuation, plus the lessons.

Alcohol brand social media: the rules, four sourced brand examples, benchmark engagement data and five practices, rebuilt from the 2018 article.

Israel communications guide: Israeli tech in the US, defense corridors, statecraft commentary since 2006, and Olam's coverage of the Jewish business economy.

Banking PR explained: how banks handle crises, trust, regulators and data breaches, with lessons from UBS, Wells Fargo, Goldman Sachs, Capital One and SVB.

Celebrity PR explained through dated case studies: Mike Tyson, the Kardashians, Madonna, LeBron James and more, with the deal and coverage data behind each.

How do Olympic sponsorships and endorsements work? The IOC TOP programme, Rule 40, athlete deals and sponsor exits, with sourced facts. Updated October 2026.

This page has been on the open web since February 1, 2006 — over twenty years. The original 2006 piece on the eve of Super Bowl XL is preserved. The 2026 update layers the AI engine era onto Detroit's place-brand reputat