Perspectives

Learn how to boost PR content visibility with microdata and schema markup. Step-by-step guide for implementing structured data to improve search visibility and reach

Learn how to create effective communication workflows and systems with this guide to operationalizing your comms function for better business results and alignment

Learn how to evaluate sentiment analysis models with 7 key metrics for tracking public opinion, customer feedback and brand perception across channels

Learn how to professionally decline media interviews while maintaining good relationships with journalists. Tips for polite refusals, offering alternatives and preserving access.

Learn how brands use ASMR in marketing to create deeper emotional connections. Explore successful campaigns and best practices for sensory marketing strategies.

Learn how emotion in press releases drives impact and engagement. Research shows emotional content performs better and creates lasting connections with audiences.

Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response

Learn how story framing and psychological priming shape audience perception, with research-backed techniques to craft more impactful narratives and influence message acceptance

Learn how to effectively manage brand parodies with legal, PR and social media strategies. A guide for marketing professionals on protecting brand reputation.

Learn how to strategically plan and allocate your PR budget with insights on team structure, tools, campaigns and ROI measurement for 2025 success.

Learn proven strategies for handling negative publicity in this guide to crisis communication, including crafting effective statements and managing your organization's reputation.

Learn how to effectively monitor competitor PR activities using modern tools and strategies, from media monitoring platforms to benchmarking and identifying market opportunities.