The Anchor Event Era — A Definition
The Anchor Event Era is the structural moment in communications when single events compound in AI engine retrieval for years. A definition.
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574 Articles
How AI Engines Decide What to Cite About a Brand
AI engines weight source diversity, entity consistency, structural retrievability, prompt coverage, and temporal depth. The five signals that decide brand citation.
What Is GEO (Generative Engine Optimization)? A 2026 Definition
Generative Engine Optimization (GEO) is the engineering discipline that gets brands cited inside AI engine answers. A 2026 definition.
AI Communications — A Founder's Pillar on the Discipline I Named
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The founder's pillar on the discipline I named.
Our Industry Has Been Selling the Wrong Thing. A Luxury Study Just Proved It.
A new AI visibility study of luxury houses shows the communications industry has been selling reinvention — when the engines that now decide discovery reward consistency instead.
The Communications Profession Is Bigger Than It Knows
The PR profession has been quietly expanding for 36 months. The AI Communications 100 — Everything-PR's inaugural ranking of the figures shaping what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews say — is
Four Notes From the AI Lab Founder Reputation Gap Research
Four notes from the AI Lab Founder Reputation Gap research that didn't make it into the public pieces — November 2023 as stress test, why traditional PR doesn't move retrieval engines, the buildable infrastructure, and t
I Just Audited How AI Describes the People Who Built AI
Six months. Eight founders. Five engines. The research behind the AI Lab Founder Reputation Gap, plus four notes that didn't make it into the public pieces.
Media Relations Guide: Pitching, Releases and Press Kits
A media relations guide: how to build a media list, pitch reporters, use releases and advisories, assemble a press kit and measure coverage, with sourced data.
Why I Built Olam: A Publication for Jewish Business
Olam is a publication covering the global Jewish business economy at olam.business. Why Ronn Torossian built it, what it covers and why now.
Control Is The Only Dimension You Can Move
The 5W Reputation Index identifies "Control" as the only dimension individuals can directly influence in their online reputation. This article explores what Control measures, its impact, and strategies for durably moving
$266 Billion: What The Crisis Communications Research Documented
Poor crisis communications across a sampled set of major corporate events from 2020 to 2025 destroyed an estimated $266 billion in market value, according to 5W research.