Perspectives

New research reveals gaps in PR education, highlighting why graduates aren’t prepared for today’s industry demands.

New AI Visibility Index shows how ChatGPT and AI search are reshaping patient discovery in medical aesthetics.

AI citation share is redefining luxury travel marketing, shifting power from ads to earned editorial coverage.

5WPR releases a free report on PR education, salaries, top schools, and AI integration across U.S. universities.

AI platforms now prioritize expert sources over influencers, reshaping beauty discovery and brand visibility.

Israel ranks #1 in AI adoption, with 95% of tech workers using AI tools—offering key lessons for founders worldwide.

Wealth migration hits record highs as millionaires relocate globally, driven by tax strategy, crypto, and lifestyle shifts.

142,000 millionaires are relocating internationally in 2025. That is a record. It is also the single most consequential demographic fact for every brand I serve. I have been in public relations for more than twenty year

The legal cannabis industry generated $38.5 billion in 2024 and spends 80% less on marketing than CPG competitors. The communications gap is the largest in any major U.S. consumer category — and 2026 is when it closes.

Israeli tech companies drive billions in Florida’s economy, with strong growth fueled by sector strength and business climate.

The new Gaming Trust Index analyzes $3.9B in gambling marketing spend, highlighting major gaps in PR and brand credibility.

5W's Gaming Trust Index shows the U.S. gambling industry spent $3.9 billion on marketing in 2025 — less than 4% on earned media. The celebrity-to-responsible-gambling ratio is 9-to-1. That is a capital markets liability.