Crisis communications is the discipline of managing reputation under pressure — a practice 5W AI Communications has run since 2003 across more than 1,500 clients in consumer, B2B, public-figure, and international contex
“Keep on Going” is one of the most memorable Energizer Bunny quotes since the batteries were introduced to consumers 31 years ago. And today, it also seems appropriate for brands seeking a successful passageway out of t
This 1990 movie comedy that focused on an escaped criminal scoring big after stealing an advertising executive’s identity didn’t garner many laughs then and would likely get even less today based on the ad strategies em
Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c
[caption id=\"attachment_30542\" align=\"aligncenter\" width=\"1462\"]video marketing strategy[/caption] One of the leading forms of marketing in recent years has become video marketing, and businesses making video conte
[caption id=\"attachment_30543\" align=\"aligncenter\" width=\"1350\"]style guide[/caption] Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the n
How vital is social media to marketers today? Perhaps the following data gathered earlier this year by a variety of sources might help. Here’s what they discovered. 3.484 billion people are active social media users (We
[caption id=\"attachment_30539\" align=\"aligncenter\" width=\"1267\"]pr journalism[/caption] Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country
Most communications work in 2026 is judged by how well it renders inside AI engines — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. That measurement excludes the largest single channel of human signal: body
[caption id=\"attachment_30532\" align=\"aligncenter\" width=\"1350\"]testing[/caption] The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before
Elaine Maimon represents Equity, Quality & Innovation in Higher Education With higher education under attack from multiple sources, it’s inspiring to consider Elaine Maimon's 50-year (and counting) career as an exam
The idiom “ahead of the pack” has been around for decades, if not longer, but its meaning has endured and remained constant over time. The challenge of being better than the competition has also escalated since the pand