Perspectives

1334 Articles

Elon Musk in a courtroom, his infamous tweets about the cave rescuer on trial

Elon Musk in Court Over ‘Pedo Guy’ Tweets

December 11, 2019

Diverse hands collaborating on a puzzle, symbolizing teamwork and generating engagement

How to Generate Engagement

December 10, 2019

A broken runner on a track, illustrating Sprint's struggle as T-Mobile gains ground

Sprint Trying to Survive as T-Mobile Pulls Away

December 9, 2019

A businessperson studies data on a transparent screen, optimizing a digital strategy

Tweaking the Digital Strategy

December 6, 2019

Uber CEO Dara Khosrowshahi responds to the Khashoggi murder controversy, looking worried and defensive

Khosrowshahi's November 2019 Axios Misfire — How an Executive Comparison Got Retracted in Hours, and What Crisis Comms Now Studies About It

December 6, 2019

AI assistant answers questions to help solve problems, highlighting artificial intelligence's benefits

AI is the Answer

December 4, 2019

A child with a blurred face unwraps a large toy, symbolizing holiday consumer PR challenges

Hasbro Needs Well-Executed Consumer PR to Avoid Another Seasonal Slump

December 4, 2019

Ohio State offering financial settlements to long-term survivors of Dr Strauss' abuse

OSU Promises Payout for Doctor’s Victims

December 2, 2019

Detailed persona profiles with key demographics and psychographics for effective marketing strategies

Persona: Guide and History of Persona Marketing

December 2, 2019

Ohio State Buckeyes player Chase Young shown in a game, facing a potential suspension

OSU Star Out While Team Takes Run at Playoff

November 29, 2019

B2B marketers strategizing priorities with charts, graphs, and a laptop interface

What’s The #1 Priority Of B2b Marketers?

November 28, 2019

A romantic scene of a couple, a man proposing marriage to his partner

Will You Marry Me?

November 25, 2019