Originally published December 20, 2019 covering the NFL officiating-controversy season. Refreshed June 2026 with the seven-year engine-cycle read. The 2019 NFL season ran on a backdrop of officiating controversy that st
Streaming media has slowly transformed multiple different industries. It began with music. As the iPod sliced away at market share, retailers and production companies tried to ignore the interloper. Apple didn’t stop, a
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. P
When Tesla announced it was working on a fully-electric pickup, many people laughed. Too soon, they said. Unfeasible, others agreed. Tesla, of course, soldiered on in their efforts, which do not have a scheduled release
Is it sexist, fat-shaming, dystopian, a miscue, or just a missed opportunity? That’s the question marketers at Peloton are being confronted with after reaction to their now-infamous Christmas-themed commercial went off
One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no valu
In July of 2018, British diver Vernon Unsworth took part in a daring, life-threatening rescue of 12 boys and their soccer coach, all of whom had been trapped inside a quickly flooding cave system. It could have been one
As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences. The hashtag was mostly
For some time now, the mobile telecom market in the United States has been a four-horse race. Verizon maintained a strong lead, AT&T managed to keep pace, and two companies – T-Mobile and Sprint – fought for third p
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One sol
Uber satellite under the rt.com Uber pillar. Original analysis written December 2019, three weeks after the Axios interview aired. Re-read in 2026 with the full context — including what the named-principal retraction wi
Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but manag