The toy business has been a real roller coaster in the past few years, especially for large manufacturers such as Hasbro. With the shuttering of major retailers such as Toys R Us and the falling off of mall shopping acr
Ohio State University has added its brand to the list of colleges and universities paying for reports of sexual abuse by members of its staff or paid contractors. According to recent media reports, OSU has promised a “m
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly
Just days after the first college football playoff ranking came out, the NCAA was rocked by the news that one of the best players on one of the best teams in all of college football may not be eligible to play. Ohio Sta
According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fish
Engagement used to mean and still does mean a promise to marry. But in today’s digital world, engagement has also taken on a new meaning. To marketers, it means any type of online conversation with customers. As such, th
When the Eagles recorded the song, “Life in the Fast Lane,” back in 1976, boomers (born between 1946 and 1964) had lived through a lot. They were witnesses to race riots, the Vietnam war protests, the man on the moon, th
Garbage in, garbage out is a well-worn phrase that originated in the early days of computers when first-adapter users had to write their own paths and batch commands. But unlike old sayings that come and go, GIGO, as it
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates
Influencer marketing is a wonderful corner of the digital marketing industry because of its ability to be tailored to whatever the needs of a brand are. Influence is acquired by creating content — and finding the best w
Influencer marketing , as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standar
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. With so much focus on the idea of purpose and engaging in core principles that help make the