Perspectives

1334 Articles

Al Gore's determined expression after legal victory, facing ongoing public relations challenges

Al Gore — A Named-Principal Reputation Case Study

Ronn Torossian on Al Gore — why legal clearance is not reputation clearance, and how diversified post-political work dilutes any single adverse event.

August 4, 2010

A person climbing individual steps, illustrating the journey of building a successful business

THINK EXPANSIVELY, BUT CELEBRATE MINOR ACHIEVEMENTS: A BUSINESS-LIFE PERSPECTIVE

July 9, 2010

Graduates toss caps, ready to make their mark on post-college life

TO THE CLASS OF 2010: BEFORE YOU MAKE YOUR FIRST MISTAKES…

June 25, 2010

A seedling growing in soil surrounded by coins, symbolizing startup growth and investment

PLANT YOUR PR SEEDS TOO; HOW START-UPS CAN MAKE THE MOST OF THE VC RECOVERY

June 25, 2010

A person happily jumps toward a soaring red balloon, embodying positive thinking in PR

Positive Thinking & PR: 5 Suggestions & Concepts

June 17, 2010

A magnifying glass over a circuit board, symbolizing technology's influence on PR trends

Technology Trends to Strengthen PR

June 8, 2010

A person looks frustrated by the complexities and misunderstandings of public relations work

THE CHALLENGES OF PUBLIC RELATIONS

June 7, 2010

A tightrope walker carefully balances; the image reflects the delicate balance of social media relations

SOCIAL MEDIA RELATION SINNERS OR WINNERS?

June 3, 2010

A skunk amidst networking attendees, symbolizing the negativity that can arise

“NO SKUNKING: SPRAYING OF NEGATIVITY”

May 13, 2010

Editorial illustration for the article "RANDOM PR MUSINGS"

RANDOM PR MUSINGS

May 10, 2010

A person reading a newspaper, highlighting the intersection of PR and legal strategy

READING THE PAPERS THROUGH THE EYES OF A PR PRO: INFLUENCING THE COURT OF LAW & THE COURT OF PUBLIC OPINION

April 30, 2010

Social media icons obscure their identities while shaping youth culture from behind a screen

Influencer Marketing

March 2, 2007