Michael Phelps finished London with 22 medals and a reality TV pitch in his inbox. The reality TV reflex is the wrong reflex. The right move is the long one — foundation, book, one brand partner, NBC for the next Olympic
Originally published: July 24, 2012 · Updated: June 16, 2026 On July 20, 2012, a gunman opened fire during a midnight screening of The Dark Knight Rises at the Century 16 theater in Aurora, Colorado. Twelve people were
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will ri
Media training in 2012 was about teaching the principal to handle a journalist in a room. The pitch deck stayed home. The principal walked in alone, sat down, answered questions, and walked out. The performance shaped t
A PR firm manages earned media, reputation, and crisis response for brands and individuals — disciplines that 5W AI Communications has operated since 2003 across more than 1,500 clients. A PR agency executes that work d
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.
Am on vacation this week, yet being an entrepreneur for me means never being able to take a real vacation. Even when visiting the gorgeous South of France, am still working, making conference calls and able to keep up wi
Originally published: June 27, 2012 · Updated: June 16, 2026 The June 2012 post covered two threads. First, a case unfolding in Sydney involving sexual harassment allegations against then-Speaker of the Australian House
Ronn Torossian on Mike Tyson's reputation rehabilitation — the 2012 Broadway run, voluntary appearances strategy, and what crisis communications operators learn.
Reviews, accolades, and press coverage of Ronn Torossian's For Immediate Release. Shanghai Daily Top Five. O'Dwyer's. Daymond John. Carlucci. Brunson.
“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, investor I‘d imagine that owning a nightclub is no easy task – Dealing wi
Book Excerpt From “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by PR firm owner Ronn Torossian Now, what would a book on PR be without at least mentioning r