Perspectives

1420 Articles
Girl Scouts: empowering young girls through leadership and community engagement programs

Girls Scouts Promote Their Brand as “First Choice”

The Girl Scouts of the USA has a big problem on their hands. Sure, everyone still loves their cookies, and many, many girls still appreciate the program… But these are still troubling times for the GSA. The troubles beg

Diverse individuals collaboratively reviewing responsible business practices in a boardroom setting

CSR Done Well: Brands Who Have Taken a Stand Effectively

The idea of Corporate Social Responsibility (CSR) is not new, though it has seen a bit of a resurgence in recent years, thanks, in large part, to the direct connection between brands and consumers on social media. CSR i

Two soda cans, one red and one blue, squared off like adversaries

Cola Wars Reignite

Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the mo

Former NFL player aids fellow athletes in successful transition to post-football life

Ex-NFLer Helps Players Adjust to Retirement

The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and

Commonwealth Bank logo among stacks of coins, representing the deceased customers' funds

Commonwealth Bank Hammered for Billing Dead Customers

As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, a

Empty shopping carts in a dimly lit Bed Bath and Beyond store aisle

Bed Bath and Beyond Dealing with Poor Outlook

<img class="aligncenter size-full wp-image-3850" src="content/2018/04/bed-bath-and-beyond.jpg" alt="" width="550" height="371" /> It’s been a rough few years for m

Volkswagen car on a road at sunset, symbolizing a change in direction

VW Abruptly Shifts Gears

Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company ha

Cardi B in an expressive pose, celebrating her meteoric rise to fame

Cardi B Riding High with Breakthrough Fame

If anyone is having a good year, it’s recording sensation Cardi B. The rapper’s debut album was so sought after that the anticipation alone propelled Cardi B to stardom. She seems packaged perfectly for the modern pop s

Laura Ingraham apologizes for controversial tweets, advertisers pull out, illustrating consequences

Ingraham Apologizes After Advertisers Balk at Boycott

Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg. Hogg, one of the Marjory Stoneman Douglas High School students at the

Lance Armstrong, a cyclist, holds his head in his hands, expressing shame

Lance Armstrong — A Crisis PR Case Study

Ronn Torossian on Lance Armstrong — the 2018 settlement, the denial years that broke Livestrong, and what PR operators learn about named-principal becoming the brand.

A messy office desk with a coffee, keyboard, and sticky notes for productivity tips

Three Necessities For Every Desk

At a glance, most professional desks will look the same. The average worker will have their printer, a computer, a keyboard, and perhaps a desk phone if they regularly engage in calls with clients and coworkers. However,