Perspectives

1420 Articles
A branding concept with gears and a magnifying glass suggesting strategic analysis for business growth

How To Master Branding in 2018

When it comes to creating the perfect brand, there's no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it's difficult to keep ahead o

Fred Savage accused of battery and misconduct on set by multiple women

Fred Savage Accused of Battery

Fred Savage is known for his roles on multiple different television programs, most recently the canceled Fox series, The Grinder. But it’s not Savage’s acting roles that has him in the headlines these days. A former cost

Empty modern office desk with monitor, keyboard, and mouse, ready for work

What's the Best Desk for Your Office?

The desk is the central point of any workspace, and important part of productivity for most professionals. Whether it's a small desk in a cubicle at a standard office, or a large desk within a private home office space

PR professional talking on phone, analyzing data, and collaborating with colleagues in an office

Is a Career in Public Relations a Desk Job?

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There's a common perception floating around that PR professionals spend their lives behind a

A person's face obscured by a newspaper headline about an "extortion plot

Skipper Claims Resignation Inspired by “Extortion Plot”

You don’t normally hear the terms “Disney” and “extortion” in the same story, but you’re about to. You may or may not be aware that ESPN President John Skipper recently resigned from his role in that company. There were

A focused professional stares at a complex problem on a transparent screen

How Far To Push Top Talent

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out. Managers are just like anyone else in the workforce

A glum, disengaged employee staring blankly at a computer, epitomizing workplace apathy

Disengaged Employees: How To Fix The Problem

Every manager dreams of being able to bring the best out in their employees. Yet, achieving true engagement, productivity, and efficiency from top-tier talent can be easier said than done. Managers are almost constantly

NME digital magazine cover displayed on a tablet, symbolizing its online transition

Brit Music ’Zine NME Goes Digital-Only  

New Musical Express broke ground in the entertainment media business for decades. Now, for the first time in 66 years, NME will no longer have a print publication. Everything is being pushed online, according to reports

Domino's pizza box with a smiling delivery driver in the background

Domino’s Is Winning the Pizza Market: But Why?

Pizza chain Domino’s has moved ahead of the competition, and it continues to gain. Besting Pizza Hut for the first time ever, Domino’s hopes to hold that position as the country’s favorite pizza joint. The secret, market

Coca-Cola Japan testing Chūhai, a canned alcoholic beverage, for the first time ever

Coke to Try Alcohol in Japan

Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine hig

Empty KFC bucket and forlorn chicken sandwich illustrate ongoing poultry supply issues

KFC still dealing with chicken shortage

What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparentl