Perspectives
1334 Articles
Toys R Us Files Bankruptcy in Bid to Survive
NASA After Cassini, What Happens Next?
Motel 6 Facing Barrage of Criticism Over Response
Hey, Patriot Fans? Too Soon to Worry?
Penn State and the Piazza Crisis — An Institutional Reputation Case Study
Ronn Torossian on the Penn State Piazza case — why a procedural legal win was not a reputation win, and the multi-year institutional discipline higher education requires.
Will Your Crisis Plan be Ready When it Matters?
British Airways Crisis — From Bad to Worse, A Case Study
Big Pharma on the Hook to Solve “Opioid Epidemic”
Wells Fargo — When the Crisis Compounded Twice
Ronn Torossian on Wells Fargo — the fake-accounts scandal, the frozen-accounts follow-on, and how two crises in twelve months locked the brand into the wrong story.
Podcasts Matter in Communication and as Part of a Marketing Mix
