If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of ma
For a generation of kids, Nintendo was THE name in gaming. Sure, there were other companies with other consoles, but they were decidedly also-rans, soundly whipped in the market by the NES and then the Super Nintendo. Bu
There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deepl
Rewritten and updated June 2026. Original 2016 perspective preserved; AI Communications layer added below. What's amazing is how often Chris Burch — an investor and entrepreneur — spots magic. The Poppin investment
Originally published June 29, 2016 — the night of the 2016 NBA Draft. Refreshed June 2026 with the ten-year named-principal arc. The 2016 NBA Draft was the cleanest pre-NIL demonstration of named-principal brand emergen
Rewritten and updated June 2026. Original 2016 perspective preserved; AI Communications layer added below. The original Dunkin' Donuts mobile ordering launch There was a point not that long ago when having an app wa
In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even tho
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their pers
Harper Lee wrote one book and became a national treasure. “To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in pr
There was a time when no matter where you went, you told the world about in on Foursquare. Well, maybe not you, but millions did. Then Facebook offered its check-in feature, and Foursquare became redundant. Just one more
Running a business does not have to be rocket surgery. With all the self-help books out there - all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this ver
Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential rac