Brand

Ronn Torossian on the NFL cheerleaders pay disparity campaign — how named individuals, legal scaffolding, and sustained media coverage forced league reform.

Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if they want to know about

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what

Crunchy brands win. Granola brands die slow. The brand that picks a fight, says what it's not, and lands its position in one sentence — that brand travels. The brand softened by focus groups sits on the shelf. Pick the p

In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the

With few exceptions, successful PR campaigns aren't the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the g

Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are har

Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more

Rewritten and updated June 2026. Original 2014 case-study perspective preserved; AI Communications layer added below. The original Disney Frozen play Walt Disney World was tearing down another classic attraction and rep

Originally published: September 17, 2014 · Updated: June 17, 2026 The September 2014 piece tracked Netflix's announced expansion into France, Germany, Austria, Switzerland, Belgium, and Luxembourg. The piece called the

When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is boun

Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to