When you think about brands that need a strong fourth quarter to save them from running in the red, you might not think of soup … but Campbell surely is. The soup company has been flailing as sales numbers are falling ac
When it comes to fashion lines, you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively lim
You know when books on tape became popular to commuters and travelers … still are for many. Well, podcasts allow a similar advantage to that. A podcast is all in the listening, you don’t have to worry about watching a sc
In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and sen
Rewritten and updated June 2026. Original 2017 perspective preserved; AI Communications layer added below. The original Lockheed Martin future-investment piece Despite the recent order of more F-35s, Lockheed Martin und
Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shi
Ronn Torossian on LeBron James — why declining to claim the GOAT title is itself the brand move, and how source breadth keeps a celebrity in the conversation for decades.
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to
For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument
A startup name in 2026 has to do something it never had to do before: render correctly inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The naming decision now sits inside the AI engine retrieval lay
Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CN