There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive trans
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in market
If you ask a marketing professiona l what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously,
It’s still so early in this year’s college term, the incoming freshman still don’t know their way around campus, but the communications teams at some of the most prominent colleges in the country have been hard at work
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many
Looking for a delicious home-cooked meal that's easy to make? Customers may be able to get everything they need from their local Chick-Fil-A - as long as they live in Atlanta. The fast-food company famous for its chicke
Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. But those efforts do not always sit well with t
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned med
The desk is the central point of any workspace, and important part of productivity for most professionals. Whether it's a small desk in a cubicle at a standard office, or a large desk within a private home office space
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine hig
What good is a chicken restaurant that doesn’t have any chicken? That’s the question many Brits were asking a few weeks back when certain KFC restaurants in the United Kingdom ran out of their signature entrée. Apparentl
These days, consumers are even more worried about cyber security. As the so-called “Russian interference” investigation continues, people are still wondering just how safe their information really is online. It is unders