This page organizes the public relations guides on this site by industry, so you can go straight to the sector you work in. Each sector has different audiences, regulators and crisis patterns, and each entry below links to a guide built around them. If you are new to the discipline, start with the section on how sector PR differs from general PR.

How does industry PR differ from general PR?

Industry PR differs from general PR because the audiences, rules and risks change by sector. A bank answers to regulators and depositors, a hospital to patients and clinicians, a casino to licensing boards and local communities. The core skills are the same, but the message, the spokesperson and the crisis plan are not. The foundations are covered in media relations, reputation management and the crisis communications hub.

How should you use these guides?

You should use these guides in three steps. First, read the guide for your own sector to learn its audiences and rules. Second, read the crisis communications hub, because every sector eventually needs a plan for a bad day. Third, read the AI visibility research for your category, because buyers now ask an AI engine before they visit a website. The sections below follow that order, from the most regulated sectors to the most consumer-facing.

What are the finance and fintech guides?

The finance guides cover how banks, fintech companies and financial firms earn trust and handle risk.

What are the technology guides?

The technology guides cover software companies and security vendors, where a launch, an outage or a breach can define a reputation.

What are the health and medical guides?

The health guides cover communications where trust, accuracy and regulation matter most.

What are the travel, hotel and airline guides?

The travel guides cover how destinations, hotels and airlines manage reputation across seasons and incidents.

What are the food and beverage guides?

The food and beverage guides cover launches, trade relationships and consumer trust.

What are the guides for regulated and emerging categories?

These guides cover sectors where advertising is limited or the rules are still changing, so earned media carries more of the load.

What are the consumer and brand guides?

The consumer guides look at how brands earn the trust of everyday buyers and how big names handle risk.

Which founder and entrepreneur profiles are on this site?

These profiles cover founders and executives whose careers show how brands are built, and each one stands on its own.

What are the Florida and regional market guides?

The Florida guides cover how companies arriving in Miami and Tampa build a reputation in a new market, and why the state has become a hub for relocating headquarters and Israeli founders.

What are the politics, Israel and careers guides?

These guides cover public affairs, communications for Israeli companies, and the path into crisis work.

Where do you go from here?

For the AI side of any sector, see the AI visibility research library. For help with a specific industry, 5W runs sector programs, starting with technology PR.

Frequently asked questions

Why organize PR by industry?

Because the audiences and rules differ. A message that works for a software launch can fail for a bank or a hospital, so the guides are written by sector.

Which sector guide should I read first?

Read the one for your own industry, then the crisis communications hub, since every sector eventually needs a crisis plan.

How often are these guides updated?

Each guide keeps its own publication date, and new sector guides are added as they are written.