Social Media Marketing for Sales, Leads and Service
Almost three-quarters of social users switch after a missed reply. This social media marketing guide covers sales, leads, ads, customer service and metrics.
News
27 Articles
Timely commentary on news events. Use only when the news peg is the main point; otherwise pick the topic category.
Types of Social Media: 6 Categories, With Pew 2025 Data
The six types of social media are social networks, social news, microblogging, bookmarking, media sharing and community blogs. See platforms, Pew data, PR uses.
PR Got More Powerful. Not Less.
Half the communications industry is pretending the AI transition isn't happening. The other half is calling PR dead. Both are wrong. The PR tier system did not collapse — a layer was added on top, and earned media just g
How to Decline a Media Interview Politely in 2026-2027
Decline a media interview politely: reply within 24 hours, say thanks, offer an alternative. Scripts for sensitive topics, no comment and when to say yes.
Patagonia Sustainability PR: What Works and What Falls Short
Patagonia sustainability PR works because it reports misses: its footprint rose 2% in fiscal 2025 and materials hit 84.4% of a 100% goal, per Trellis.
Nike Digital PR: Dream Crazy and Social-First Launches
Nike's digital PR runs on social-first launches. See how Nothing Beats a Londoner, Dream Crazy and Dream Crazier worked, with campaign facts and sources.
Sustainability PR: How to Communicate Green Claims Safely
Sustainability PR explained: how to prove environmental claims, comply with the EU's 2026 green claims rules and the FTC Green Guides, and earn coverage.
Rehab Marketing and PR: HIPAA, Part 2 and EKRA Rules
Addiction PR runs under HIPAA, 42 CFR Part 2 and EKRA. How 5WPR works with rehab centers, with links to its rehab page and three Everything-PR guides.
Forms of Digital Communication: 7 Types and Legal Basics
Seven forms of digital communication, from email and text to social media and video calls, with examples, marketing uses, Pew platform data and legal basics.
Rick De La Croix: Hublot's Cultural Marketing Architect
Rick De La Croix built Hublot's ambassador strategy with Usain Bolt and Jay-Z, then founded Bomberg Watches and now leads Ares Distributors worldwide today.
I Wrote About Chatbots in November 2020. ChatGPT Launched Two Years Later. Here's What I Got Right.
Originally published November 2020. Updated June 2026. In November 2020 — two years before ChatGPT's public launch — I documented the chatbot brand playbook: introductions, conversational tone, fallback mechanics, c
Times Leadership Shaken Up Over Cotton Op-Ed
Another week, and the New York Times editorial team is still in the headlines, as the fallout continues over the publication of an op-ed by U.S. Senator Tom Cotton, which some Times’ staffers considered controversial. N