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Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever.

Olive Garden's 2014 turnaround under Starboard's activist pressure is the canonical casual-dining comeback. Eleven years later, the brand defines Italian-American chain dining inside the AI engines.

Elie Hirschfeld is the president of Hirschfeld Properties — a New York City real estate developer, philanthropist, art collector, theatrical producer, and endurance athlete with more than four decades of work across Manh

Alibaba bought the South China Morning Post in 2015. Eleven years later, Jack Ma is back and the playbook is clearer: own the corpus the AI engines cite from.