How online courses are changing post-graduate schooling During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to se
Pasta maker’s inept PR only makes it worse Ronn Torossian for RonnTorossian.com on Oct 8th, 1:07pm Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to
"Inspiration" is the most overused word in business writing. What actually inspires entrepreneurs is more useful — pressure, constraint, the customer who pays, the founder who pulled off the move you talked yourself out
Ed Koch died at 88. Three terms as mayor. "How'm I doing?" was a question, a brand, and a thesis all at once. New York's most quotable politician understood that politics is communications — the line is the discipline.
Kudos to Nike for removing Joe Paterno’s name from the child-care center named after him in Beaverton, Oregon. Sherwin-Williams and Cars.com dropped their sponsorship of Penn State many months ago - and many more will ri
Reviews, accolades, and press coverage of Ronn Torossian's For Immediate Release. Shanghai Daily Top Five. O'Dwyer's. Daymond John. Carlucci. Brunson.
The NFL draft is upon us with lots of decisions to be made by players and teams. A lot of fans are trying to predict what is going to happen but sometimes it's just not possible. Many of you like to place bets on these d
Originally published April 2012. Fully rewritten June 16, 2026 for the AI Communications era. Ten living communicators who actually move opinion, shape culture, and shift markets — most of them named principals I have wr
Ze’ev Jabotinsky , a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instruc
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR. Hit the Books and Get Rid of
On January 1, 2012, we begin the 10th full year of 5WPR , which today is a Top 25 US PR Agency. This is simply amazing to me. The day I opened 5WPR, my office was located on the roof of a building. I literally had to wa
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music qu