PR Strategy

How language, tone, and message discipline either build or destroy brand equity. The three little words that change everything.

Two decades of writing on public relations, crisis communications, reputation management, and AI Communications. Browse by topic.

The 2026 strategic guide to public relations foundations in the AI engine era. Five communications styles, buyer prompts, structural shifts, and the operator playbook for winning Citation Share.

ICO public relations was the dominant crypto-fundraising PR category from 2017 through 2020. Token launches in 2026 operate inside a categorically different regulatory and AI-engine environment. The six-year arc.

Hotels and hospitality are one of the most retrieval-sensitive consumer categories in the global economy. Buyers research inside the AI engines before they ever hit a brand site. The vertical PR strategy that works in 20