PR Strategy

Chapter 10 of For Immediate Release: the book's fifty closing rules for PR success, plus Rule 51 for writing for both readers and AI answer engines.

Chapter 9 of For Immediate Release: why authentic giving compounds and performed giving fails, with the NPCC and Anheuser-Busch cases and AI answers.

Chapter 4 of For Immediate Release: how to convert unexpected attention and build co-marketing partnerships, with the 2004 Apple and Pepsi iTunes example.

Chapter 1 of For Immediate Release: why earned credibility moves people advertising cannot reach, and how it shapes the answers AI engines give buyers.

Chapter 3 of For Immediate Release: how exact, repeated wording builds brand equity, with market-moving phrase examples and what it means for AI answers.

Two decades of writing on public relations, crisis communications, reputation management, and AI Communications. Browse by topic.

The 2026 strategic guide to public relations foundations in the AI engine era. Five communications styles, buyer prompts, structural shifts, and the operator playbook for winning Citation Share.

The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.

Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.

Originally published April 2021. Updated June 2026. News writing in 2021 was a craft for the journalist and the press release author. News writing in 2026 is a craft for the journalist, the press release author, the fou

ICO PR for token launches in 2026: what an ICO PR agency does, the legal rules that shape your message, what to disclose and how to pick a firm you can trust.

Cannabis communications in 2026: what the April Schedule III order changed, where broader rescheduling stands, and how to handle 280E, banking, marketing limits and crisis response.