PR Strategy

Why the brands that win pick one clear position and defend it. Apple. Louis Vuitton. McDonald's. And what happens when a brand tries to be everything at once.

How to work with reporters without being naive. Beware of stolen documents, leaks, and sensitive information. The Rules of Engagement for press relations.

The closing chapter. Fifty short, blunt rules for working in PR — irreverent, operational, and built from real campaigns. Plus the new rule for the AI Communications era.

The NPCC case. The Anheuser-Busch entertainment PR engagement. Why authentic giving compounds — and fake giving destroys.

Pop-up customers, partnerships, the double-barreled gun of co-marketing. Why brands should embrace unexpected attention rather than push it away.

Why earned credibility moves markets advertising can't reach, and how that same mechanism now operates inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

How language, tone, and message discipline either build or destroy brand equity. The three little words that change everything.

Two decades of writing on public relations, crisis communications, reputation management, and AI Communications. Browse by topic.

The 2026 strategic guide to public relations foundations in the AI engine era. Five communications styles, buyer prompts, structural shifts, and the operator playbook for winning Citation Share.

The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.

Originally published May 2022. Updated June 2026. The dietary supplements industry crossed $210 billion globally in 2026. It is also the most regulated, most contested, and most engine-retrieved category in the broader

Product rollout PR planning — the launch playbook that lands coverage on day one, drives adoption in week one, and compounds through quarter one.