Tech Public Relations: What It Is and How It Works
Tech public relations earns coverage, analyst credibility and AI citations for technology companies. See the audiences, tactics, trust data from Edelman and the key terms for 2026.
PR Strategy
71 Articles
Hotels & Hospitality PR
Hotels and hospitality are one of the most retrieval-sensitive consumer categories in the global economy. Buyers research inside the AI engines before they ever hit a brand site. The vertical PR strategy that works in 20
Technology PR: How Tech Companies Earn Press and Trust
Technology PR explained: what it covers, who to reach, a launch timeline, how to handle security incidents, how to measure results and choose an agency.
What an Entrepreneur Actually Does
I have built companies for twenty-three years. I sold one — JetSmarter — to Vista Global, the parent of VistaJet, in a unicorn exit. I built another — 5W — into a Top U.S. PR agency by O'Dwyer's. I am now building it in
New Approaches to Public Relations: The PESO Model
New approaches to public relations explained through the PESO model: how paid, earned, shared and owned media work together, with a plan and measures.
AT&T Unlimited Data Price Hike: A Crisis PR Case Study
AT&T raised its grandfathered unlimited data plan $5 in 2015 amid a throttling dispute. See the dated facts, rival moves, and what pricing teams can learn.
Press Release Guide: Format, Template and AI Citations
A press release guide with the standard format, a fill-in template and data on which releases get cited by AI engines. Includes when to skip the wire service.
Beverage Marketing and PR: A 2026 Guide for Beer and Drinks
Beverage marketing and PR for beer and drinks: how they differ, the alcohol marketing rules, non-alcoholic growth, Athletic Brewing and Bud Light.
Looking Ahead: Three PR Strategies That Held Up
Three PR strategies from January 2014, simple content, mobile and retargeting, tested against StatCounter, Baymard and 2026 data, with the AI-search version of each and a quarter-long plan.
UPS Nails the Overdone Holiday Business Story
Originally published: December 24, 2013 · Updated: June 16, 2026 The original 2013 piece praised UPS for a heartwarming father-daughter holiday story — Bruce MacNeel, a veteran UPS driver with nearly three decades on th
3 Reasons No one Reads your Post (and how to change that)
Originally published: July 31, 2013 · Updated: June 16, 2026 The 2013 piece was a working-blogger checklist for why a post lands flat: wrong timing, bad headline, confused content. The argument behind each one was the s
Kudos to Lewis Dvorkin
Originally published: April 22, 2013 · Updated: June 16, 2026 In April 2013, The Guardian profiled Lewis Dvorkin, then Chief Product Officer of Forbes Media, who had spent three years rebuilding the company around an id