Press Release Guide: Examples, Template and Format
A press release guide with the standard format, a fill-in template, a real Apple example and data on which releases get cited by AI engines. Includes when to skip the wire service.
PR Strategy
88 Articles
How-to and planning: PR plans, media relations tactics, measurement, pitching and agency selection. Also covers brand building, launches and brand case studies.
Beer and Beverage PR: Only 54% of US Adults Now Drink
Beer and beverage PR in practice: the federal ad rules, Gallup's record-low 54% drinking rate and the five practices that earn trusted press coverage.
The PR Power of Being a Person
Wet Seal answered a teenager's Facebook page with a 10,000-like challenge, then kept its promise. See why the move worked, what it cost, and why goodwill alone did not save the retailer.
Small Business PR in 2026: What AI Engines See, And What They Don't
A small business in 2026 has a communications problem that did not exist in 2013: it has to be visible inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews before any customer ever reaches its website. Mo
Speak to the Person in Front of You
Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”: Doesn’t it annoy you when you’re talking with someone at a party <spa
Public Relations & Search Engine Compliment & Enhance Each Other
With all of the recent Google changes, we are increasingly incorporating Search Engine Optimization (SEO) into our client programs. At 5WPR , we believe SEO and PR compliment and enhance one another. As covered in “For
Media, Stop Complaining About PR Agencies
Every few months a journalist publishes a take about how bad PR pitches are. Some are right. But the framing — that PR is the problem and journalism is the victim — has it backward. Both industries are under structural p
PR Firm & PR Agency — A Founder's Rules for 2026
A PR firm manages earned media, reputation, and crisis response for brands and individuals — disciplines that 5W has operated since 2003 across more than 1,500 clients. A PR agency executes that work d
Philip Stein Worth Index: A For Immediate Release Excerpt
Chapter 2 of For Immediate Release: how Philip Stein Watches owned a well-being luxury watch position, and the Worth Index for defending a brand position.
When The New York Times Op-Ed Was the Crown Jewel — And What Comes Next
Originally published March 2012. Updated June 2026. Landing an op-ed in The New York Times in 2012 was the closest thing public relations had to a coronation. Halley's Comet, as the original 2012 piece on this URL p
10 Public Relations Tips for Success, From a 22-Year Operator
Originally published January 2012. Updated June 2026. Ten PR tips for success, from a 22-year operator. Eight of the ten original rules still apply exactly as written.
Build on Every Media Hit: For Immediate Release Chapter 6
Chapter 6 of For Immediate Release on building on every media hit: six ways to reuse coverage, plus the Juju.com and NICE Systems pitches that earned it.