Public Relations

320 Articles
Laptop with media contacts and megaphone symbolizing effective communication strategies

Get Media Contacts to Pay Attention in Three Easy Steps

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles. Trying to get the attention of a specific media outlet can feel impossible, and trying

Former NFL player aids fellow athletes in successful transition to post-football life

Ex-NFLer Helps Players Adjust to Retirement

The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and

Commonwealth Bank logo among stacks of coins, representing the deceased customers' funds

Commonwealth Bank Hammered for Billing Dead Customers

As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, a

Volkswagen car on a road at sunset, symbolizing a change in direction

VW Abruptly Shifts Gears

Ever since the massive international emissions scandal, Volkswagen has been actively working to regain its position as one of the top automaker on the planet. It’s been a tough return to that pinnacle, and the company ha

Laura Ingraham apologizes for controversial tweets, advertisers pull out, illustrating consequences

Ingraham Apologizes After Advertisers Balk at Boycott

Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg. Hogg, one of the Marjory Stoneman Douglas High School students at the

A focused professional stares at a complex problem on a transparent screen

How Far To Push Top Talent

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don't end up overwhelmed and burnt out. Managers are just like anyone else in the workforce

Alien pop star Mars accepting Grammy Award, sparking industry-wide debate and discussion

Mars Grammy Wins Stir up Controversy

They say rap has finally passed rock in popularity among modern music fans. But someone forgot to tell Bruno Mars. The pop star cleaned up at the Grammy Awards, taking home all six awards for which he was nominated, incl

A distressed person with hands covering their face in a public relations crisis

3 Major PR Misfires in 2017

Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again. Amazon, Ford, and Delta all saw good news go out to the masses. Other brands were not so lucky. Several big retail an

A doctor consults a patient, illustrating effective medical PR and communication

Medical Industry Public Relations

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn

People exchanging cryptocurrency tokens on a smartphone, representing digital currency marketing

Marketing & Public Relations For Cyber Currency Companies

Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but

Close-up of a magnifying glass over a newspaper, symbolizing thorough qualitative analysis

Qualitative Analysis is Key to Creating Winning PR

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You nee