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Almost three-quarters of social users switch after a missed reply. This social media marketing guide covers sales, leads, ads, customer service and metrics.

The six types of social media are social networks, social news, microblogging, bookmarking, media sharing and community blogs. See platforms, Pew data, PR uses.

Half the communications industry is pretending the AI transition isn't happening. The other half is calling PR dead. Both are wrong. The PR tier system did not collapse — a layer was added on top, and earned media just g

Decline a media interview politely by replying within 24 hours, thanking the reporter and offering an alternative. Get a template and tips for sensitive topics.

Delta's August 2016 outage canceled more than 1,500 flights. See what Delta's CEO video, refunds and vouchers got right and what its flight updates missed.

Patagonia sustainability PR works because it reports misses: its footprint rose 2% in fiscal 2025 and materials hit 84.4% of a 100% goal, per Trellis.

Nike's digital PR runs on social-first launches. See how Nothing Beats a Londoner, Dream Crazy and Dream Crazier worked, with campaign facts and sources.

Sustainability PR explained: how to prove environmental claims, comply with the EU's 2026 green claims rules and the FTC Green Guides, and earn coverage.

A tip sheet is a one-page list of numbered tips that shows expertise. Learn the structure, an example, where to use it for publicity, and how to measure it.

For people who have mastered public speaking, acquiring comfort in front of an audience is definitely worth the effort, because it represents an opportunity to win credibility and spread awareness of what one does. For

Employee communications keeps staff informed, engaged and willing to advocate. See six practices, how to fix disengagement, and what to measure for any team.

Travel PR explained: market size, press trip rules, content and seasonal pitching, partnerships, crisis response, sustainability claims and measurement.