Perspectives

1334 Articles

A hand with gardening gloves holds a freshly grown carrot, reflecting life's pleasant surprises

Good Taste, and Expecting the Unexpected — 2014 to AI Communications

January 9, 2014

A distorted future cityscape at twilight, representing effective PR strategies for business growth

Looking Ahead

January 8, 2014

A diverse group of professionals in conversation, discussing how to reach their audience effectively

Does your Market Understand?

January 4, 2014

A person's hands hold a phone, illustrating the ease of modern convenience

How Convenient is Your Convenience

January 3, 2014

A young girl with Down's Syndrome smiles, highlighting humanity in public relations

The PR Power of Being a Person

December 30, 2013

A young girl holds up a DIY toy, empowering girls with construction skills

Never “Borrow” Your Campaign

December 27, 2013

UPS delivery truck driving through a snowy neighborhood, highlighting holiday shipping challenges

UPS Nails the Overdone Holiday Business Story

December 24, 2013

A calendar page, signifying the importance of planning an annual PR strategy

The Annual PR Plan, Rebuilt for the Answer Engine

How fifteen years of receipts apply to 2026 — when more than a third of buyers begin product research inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

December 23, 2013

Alarm clock rings at dawn, stressing the importance of good timing

Timing in Communications Has Two Clocks Now — News-Cycle and Engine-Cycle

December 21, 2013

A woman in yoga pants crosses her legs while holding a phone in front of her

Yoga Pants Maker’s Apology Rings Hollow

November 22, 2013

A student studies online, illustrating how remote learning is transforming higher education

Paging Dr. Web? Get your doctorate online

October 25, 2013

When Rebranding Opens a Door

October 9, 2013