Perspectives
1334 Articles
Reflections from My 20-Year Stuyvesant High School Class of 1992 Reunion — A Founder-Voice Biographical Anchor
Celebrity Product Placement Done Right — A For Immediate Release Book Excerpt
Michael Phelps Doesn't Need a Reality Show
Michael Phelps finished London with 22 medals and a reality TV pitch in his inbox. The reality TV reflex is the wrong reflex. The right move is the long one — foundation, book, one brand partner, NBC for the next Olympic
Crisis PR & Batman & Publicity As The Greatest Moral Factor In Life
Penn State Is In Crisis PR Mode
Media Training in 2026: Two Audiences in Every Room
PR Firm & PR Agency — A Founder's Rules for 2026
The Philip Stein Worth Index — Excerpt From For Immediate Release
Book excerpt from For Immediate Release Chapter 2 — the Philip Stein Worth Index case study, and what it means for brands in the AI Communications era.
Random Thoughts From The South of France...
Crisis PR Campaign: The Court of Public Opinion
Mike Tyson — A Crisis PR Reputation Rehabilitation Case Study
Ronn Torossian on Mike Tyson's reputation rehabilitation — the 2012 Broadway run, voluntary appearances strategy, and what crisis communications operators learn.