Tourneau vs. Wempe — Watch Your Language (Excerpt From For Immediate Release)
Book excerpt from For Immediate Release Chapter 5 — the Tourneau vs. Wempe case study on authenticity, brand voice, and why language is identity.
Perspectives
1334 Articles
When The New York Times Op-Ed Was the Crown Jewel — And What Comes Next
Could a Liberal PR Agency Spin
The premise of the question is dated. The substance of it isn't. The framing — liberal agency, conservative agency, can one spin for the other — assumed an industry that doesn't exist anymore. Most modern agencies work a
Can a PR Agency Help A Bad Product? And Athletes Needing Crisis PR Services
Public Relations Society of America - PR Definition
Public Relations: Amazing Career and Significant Growth
Crisis PR — From Chapter 8 of For Immediate Release
Jeremy Lin and Linsanity — A Brand Emergence Case Study
Ronn Torossian on Jeremy Lin and Linsanity — eleven games at MSG, the identity-intersection brand moment, and why anchor events define multi-year brand arcs.
Social Media Week, Digital PR, and What Comes Next
Social Media Week was the conference of the early 2010s. Every agency sent people. Every brand sent people. Looking back from the AI Communications era, the lessons compound — and the ones still selling 2012 social-only
Crisis PR: When a Police Chief Joins the Crisis PR World
I Wrote About Linsanity in Real Time in February 2012. Fourteen Years Later the Engines Still Retrieve It.
