What I Learned Ranking 18 Pharma CEOs Inside the AI Engines
Ricks at 82. Bancel at 34. The GLP-1 category advance rewrites all 18 pharma CEO portraits inside the AI engines. What I learned measuring the pharmaceutical cohort.
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What I Learned Ranking 15 Airline CEOs Inside the AI Engines
Bastian at 79. Jordan at 40. I was wrong about half of what I thought we'd find measuring 15 airline CEOs across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Google Broke 22 Years of Cash Flow to Own the Answer
Alphabet has been public since 2004 and never posted a negative free cash flow quarter. On July 22, 2026, it did: negative $5.9 billion, alongside record operating income. Not a spending problem. A disclosure about where
Personal Reputation Management: A 23-Year Practitioner's Playbook
Every executive is now a public figure — whether they wanted to be or not.Google them. Ask ChatGPT about them. Read the LinkedIn comments. Check the review sites. The information about who they are, what they do, and wha
How to Respond to Negative Reviews: Five Templates
Every future customer reads your reply to a negative review. Responding hotels gained 0.12 stars in one study. Get five copy-ready templates and the rules.
NFL Wives Study: How AI Retrieval Ranks Public Identities
NFL wives study: 22 women, 44 prompts, 5 AI engines and 1,100 responses show AI rankings follow public identity, not marriage, and why brands should care.
Answer Engine Optimization: AEO, AI Overviews and AI Mode
Answer engine optimization explained: the five-step AEO framework, plus how to appear in Google AI Overviews and AI Mode, with a checklist you can use today.
The Productivity Is Already in Your Company. You Just Don't Own It.
Every board deck this quarter has the same slide: AI adoption up, productivity flat. It's not the model. It's not the vendor. The gains are landing on personal laptops running personal ChatGPT accounts — and the enterpri
Can You Really Remove Negative Articles From Google? The Honest Answer From 23 Years of Doing It
By Ronn Torossian
College Football Coaches AI Ranking: Belichick Lands at #2
College football coaches AI ranking: 5W's Reputation Index Study 08 scored 22 head coaches. Kirby Smart led at 78, and Bill Belichick ranked second at 76.
AI Reputation Management: What I Did When I Found Out What ChatGPT Was Saying About Me
The first time I asked ChatGPT what it knew about me, the answer wasn't wrong. It was incomplete in a way that mattered. The book was cited. The firm was cited. The Harvard lecturing was missing. One old controversy got
Inside the Real Housewives Study: What the Data Actually Reveals About AI Retrieval
A first-person analysis of the largest Citation Share study ever run on a single entertainment franchise — what the data changed my mind on, and what every brand should take from it.