Perspectives

Social media marketing for nightclubs: seven elements that work, three venue examples, the alcohol rules and what operators should do about AI search.

Corporate communications plans what a company tells employees, investors and the press. See four jobs, the Page Principles, a United case and a 90-day plan.

Oatly's digital PR turns a rough Super Bowl ad and a Blackstone backlash into attention. See the timeline, the numbers and what other brands can copy.

Sports sponsorship strategy now means fan content, not logos. Visa ended a 30-year NFL deal for creators and events. See rights types, market size and an ROI table.

Financial services PR and digital marketing: trust data, SEC marketing rules, channels, cases from Amex, Wells Fargo and SVB, and how to choose an agency.

Delta's August 2016 outage canceled more than 1,500 flights. See what Delta's CEO video, refunds and vouchers got right and what its flight updates missed.

How public relations evolved from Ivy Lee's 1906 principles and Bernays to PRSA's 2012 definition, social media and AI search, with dates and sources.

PR ethics means telling the truth and naming who pays. The PRCA expelled Bell Pottinger on September 5, 2017, and the firm entered administration a week later.

College influencer marketing works with campus ambassadors, micro-creators and student offers. See what works, what fails, and the FTC rules, with Pew data.

Patagonia sustainability PR works because it reports misses: its footprint rose 2% in fiscal 2025 and materials hit 84.4% of a 100% goal, per Trellis.

Learn how Marvel Studios executed a global PR masterpiece for Avengers Endgame through strategic fan engagement, social media campaigns & international marketing

Home and lifestyle PR for housewares brands: who covers you, a seasonal calendar, how to pitch, FTC rules and what to measure, with the Stanley case in focus.