Perspectives

TikTok marketing guide: seven plays for brands, with Pew 2025 reach data, creator tactics, and how to reach male audiences. Measure weekly and iterate.

Starbucks PR explained: the Pumpkin Spice Latte, Tweet-a-Coffee, the 2018 crisis response and 35.8 million Rewards members, with sourced numbers.

Casino PR programs that work: cases from Wynn, MGM and Caesars, industry codes, how to measure results and a seven-point checklist for choosing a firm.

Nike's digital PR runs on social-first launches. See how Nothing Beats a Londoner, Dream Crazy and Dream Crazier worked, with campaign facts and sources.

In recent years, the rise of technology and the increasing demand for digital banking solutions have paved the way for the emergence of neobanks. Neobanks, also referred to as digital banks or challenger banks, are fina

5W is a Florida PR agency with offices in Miami and Tampa. Here is why Florida's headquarters boom, finance sector and Latin American media reach drive its growth.

A crisis statement acknowledges, states facts, takes responsibility and names an action. See seven steps and what United and Starbucks got right and wrong.

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing o

Nike and Tiffany's 2023 Air Force 1 shows when brand collaborations work. See the research on fit and limited editions, six steps to choose a partner, and how to announce and measure the launch.

Sustainability PR explained: how to prove environmental claims, comply with the EU's 2026 green claims rules and the FTC Green Guides, and earn coverage.

Thought leadership works when company experts publish real expertise consistently. See the strategy, niche focus, content calendar and how to measure results.

A tip sheet is a one-page list of numbered tips that shows expertise. Learn the structure, an example, where to use it for publicity, and how to measure it.