Perspectives

Food and beverage PR guide: what PR does for food, drink, restaurant and alcohol brands, with every case, data page and how-to on this site.

Capitalizing on PR starts after the story runs. Learn how to keep reporter relationships, track mentions, reuse coverage without copyright risk and measure results, with 2025 journalist survey data.

For people who have mastered public speaking, acquiring comfort in front of an audience is definitely worth the effort, because it represents an opportunity to win credibility and spread awareness of what one does. For

Publicity for a business builds awareness, credibility and search visibility without ad spend. See five benefits, a Body Shop case and how to earn coverage.

Travel and tourism PR explained: press trips, destination storytelling, creators, crisis planning, measurement, and how to choose a travel PR agency now.

Employee communications keeps staff informed, engaged and willing to advocate. See six practices, how to fix disengagement, and what to measure for any team.

Customer loyalty and PR: why retention pays, five ways PR builds loyalty, Starbucks Rewards data, handling problems and how to measure loyalty.

Inclusive PR explained: lessons from the Pepsi, Dove and H&M backlashes, a pre-release review checklist, team and partner steps, audits and a response plan.

Travel PR explained: market size, press trip rules, content and seasonal pitching, partnerships, crisis response, sustainability claims and measurement.

SaaS PR explained: how buyers choose software, the eight PR workstreams, pitching, newsjacking, reviews, incident communications and how to measure results.

PR campaign ideas and a planning guide: stunts, trends, ambassadors, partnerships, values and data-led campaigns, with real cases, risks and measurement.

Heineken's The Closer bottle opener campaign explained: what it was, how it launched, and five lessons for PR teams on turning a product into real news.