Lifestyle Public Relations: How Lifestyle Brands Get Press
Lifestyle public relations explained: what it includes, how Patagonia built a values-led brand, a five-step plan, risks to avoid and how to measure it.
Perspectives
574 Articles
Getting Exposure for Israeli Companies in the U.S. Market
How Israeli companies get U.S. exposure: four communications gaps, a five-part launch plan, and Florida data on 429 Israeli-founded companies.
Nail Salon PR: Local Press, Reviews and Safety Stories
Nail salon PR explained: local press, reviews, newsletters, giveaways, creator disclosure, OSHA safety practices, complaint handling and how to measure it.
Addiction and PR: How 5WPR Works With Rehab Centers
Addiction PR runs under HIPAA, 42 CFR Part 2 and EKRA. How 5WPR works with rehab centers, with links to its rehab page and three Everything-PR guides.
Better-for-You Snack PR: Claims, Coverage and Credibility
Better-for-you snack PR explained: the FDA healthy rule, claim checks, audiences, food media, expert endorsements, reviews, recalls and how to measure results.
Sports Public Relations Guide: Athletes, Teams and Leagues
Sports public relations explained: how athlete, team and league PR works, what NIL changed, how to choose a sports PR agency and how to plan for a crisis.
Types of Public Relations: 10 Types With Real Examples
Ten types of public relations explained: media relations, crisis, community, investor relations, public affairs, digital and more, plus how to choose.
Brand Messaging When the Audience Is the Machine
AI Communications is a mix of journalism, psychology, and engineering. That sentence is the most concise definition of what brand messaging now requires. Journalism — because the message has to earn placement in the out
Forms of Digital Communication: 7 Types With Examples
Seven forms of digital communication, from email and text to social media and video calls, with examples, marketing uses, Pew platform data and legal basics.
Psychology of Ownership: How Customers Claim a Brand
The psychology of ownership in marketing explained: Cornell sellers asked over 2x what buyers paid for the same mug. Learn three ways to build ownership.
What are the Best Ways to Obtain Speaking Engagements
Standing in front of a group of people and giving a speech can be an exhilarating feeling, however, no matter how great a person is at public speaking, actually getting the chance to stand in front of an audience is not
Paid and Organic Search Benefits
[caption id=\"attachment_30855\" align=\"alignnone\" width=\"687\"]google ads[/caption] Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic. Wh