Perspectives

574 Articles
Pope Francis in white vestments, discussing the Vatican bank's public image

Vatican Bank PR: A Decade of Reputation Repair

After a 2012 Moneyval review gave failing grades on seven of 16 core aspects, the Vatican Bank published its first annual report and closed thousands of accounts. See what its reputation repair involved.

Hall & Oates on stage, performing passionately, symbolizing their legal battle over “Haulin’ Oats”

Crunchy Over Granola

Crunchy brands win. Granola brands die slow. The brand that picks a fight, says what it's not, and lands its position in one sentence — that brand travels. The brand softened by focus groups sits on the shelf. Pick the p

A golden Oscar statuette on a red carpet, symbolizing PR success and failures at the awards

PR Winners and Losers at the Oscars

The 87th Academy Awards show is now a part of the history books. “Birdman” was the big winner of the night, taking home four wins in the nine categories that it was nominated for. While it is always fun to take a look at

A compass points towards "PR" on a map, symbolizing the industry's future direction

Where is the PR Industry Heading?

These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives a