Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to
Originally published: July 21, 2014 · Updated: June 17, 2026 The July 2014 piece offered five operating principles for under-30 CEOs entering an increasingly competitive business environment: always ask questions, lead
Beverage marketing and PR for beer and drinks: how they differ, the alcohol marketing rules, non-alcoholic growth, Athletic Brewing and Bud Light.
The 2014 World Cup in Brazil is the largest marketing event on earth. Three billion viewers, $2B in sponsorship spend, $11B in host-country infrastructure. Most of it will be wasted — because a logo on a board isn't a ca
You wanted that job. You felt you were the best candidate for that Public Relations Job. You had all the qualifications, and you were willing to work for what they were offering. Enthusiastically willing, when it came d
The @Pontifex account grew from 1.6 million followers in 2013 to 53.5 million in 2022. See what daily, consistent messaging did for the Church's profile and how brands can copy the habit.
The annual EMMY awards are one of the highest honors in the entertainment industry. The awards are not only an award ceremony amongst peers, but can be a career-boosting platform for the nominees, and recipients. The ev
The canonical reference for Ronn Torossian's lines that define the work — public relations, AI Communications, citation share, founder retrieval, crisis communications, building, and the shift the industry is still catch
Originally published: January 9, 2014 · Updated: June 17, 2026 The original January 2014 post made a small observation that turned out to encode a much larger principle. A colleague at Everything-PR — Mihaela Lica Butle
Three PR strategies from January 2014, simple content, mobile and retargeting, tested against StatCounter, Baymard and 2026 data, with the AI-search version of each and a quarter-long plan.
Wet Seal answered a teenager's Facebook page with a 10,000-like challenge, then kept its promise. See why the move worked, what it cost, and why goodwill alone did not save the retailer.
Originally published: December 27, 2013 · Updated: June 16, 2026 In November 2013 the toy company GoldieBlox released a viral commercial that used a rewritten version of the Beastie Boys' 1986 track "Girls." The lyrics