Perspectives

Alibaba announced on December 11, 2015, that it would buy the South China Morning Post for HK$2.06 billion. Dated facts, the press freedom concerns and what PR teams can learn.

Running a business does not have to be rocket surgery. With all the self-help books out there - all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this ver

Say what you will about Bernie Sanders, the guy knows how to inspire, and he sure knows how to take something and make it bigger. No, not THAT Bernie. The other one. Bernie Ecclestone. The context? Not a presidential rac

Mark Zuckerberg and Priscilla Chan have three daughters: Maxima, August and Aurelia. See their ages, how the family shares news, and what happened to The Primary School.

Originally published: September 21, 2015 · Updated: June 17, 2026 The September 2015 piece called the merger of news and entertainment into a single infotainment substrate, anchored on Stephen Colbert's arrival at The L

The best sorority PR campaigns ever, from Tri Delta's $100 million for St. Jude to ZTA's Think Pink, Delta Sigma Theta's 1913 march, Bama Rush and the Alpha Phi video, with dated facts.

<img class=" alignleft wp-image-2564" title="lebron james akron - ronn torossian" src="content/2015/08/lebron-james-akron.jpg" alt="lebron james akron - ronn torossian" width=&

Denver, Colorado's beautiful capital city, has the distinction of being named as one of Forbes' fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list w

Tiger Woods' 2017 DUI arrest, rehab disclosure, 2019 Masters win and Nike exit, with dated facts and the PR lessons for named-principal reputation work.

With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Tradition

Originally published: June 18, 2015 · Updated: June 17, 2026 The June 2015 post called Apple's News app launch with iOS 9 as a quiet but significant move into news aggregation. The piece read it correctly at the time: A

Annie Leibovitz shot the Caitlyn Jenner Vanity Fair cover that drew 1 million Twitter followers in about four hours. Learn why it became a lasting icon.